The
tradition of dressing up into a costume on the last day of October will serve
as a huge revenue boost for many retail stores this year both online and
offline. In the US this year sales generated from Halloween are expected
to top $8 billion, which is approximately 17% more than last year. This
is the highest amount ever for Halloween!
Consumer
market studies indicate that seventy percent of Americans are predicted to
celebrate Halloween this year. Halloween has certainly evolved into an
economic booster due to the wide variety of festive products available in the
marketplace. Consumers purchase many of the following items: bakeware,
costumes for adults and kids, decorations, candy, masks, pumpkins, and even
costumes for pets! Activities include, but are not limited to carving
pumpkins, making a costume, handing out treats, and watching scary movies.
People decorate the interior and exterior of their homes and have
been continuously hosting parties and other gatherings for families
and individuals.
In
Ireland the move to online over the last 3 years for decorations & costumes
has been significant. The closure of some independent shops and the ability of
the online retailer to offer a much wider range of products with next day
delivery is a huge incentive for the consumer. The greatest growth is seen in
fancy dress costumes and accessories.
The Big Party at www.thebigparty.ie are anticipating a doubling of
sales on the 2011 figures. This is a result of the general shift to online
sales and the ability of the Irish online retailer to compete with their UK
competitor on price and delivery time. Over the last few years a huge
proportion of Irish consumers have purchased from UK based operators.
A
noticeable trend this year and last is the increase in the number of masquerade balls and charity
fancy dress balls particularly aimed at the 3rd level student
market. Everyone loves to dress up and have a good time!
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