Mobile devices are fast becoming the first choice for Irish online purchasing. thebigparty.ie have seen a huge increase in customers accessing and purchasing using handheld devices. For example in the first 2 weeks of 2011 4% of customers accessed the site using handhelds whereas in 2012 that figure has increased to 16%. A four fold increase in 1 year! In the same period the numbers accessing using windows has gone from 91% to 71% again highlighting the move away from the PC/laptop to the handheld.
Amongst the handheld user group Apple comes out on top with over 80% using an IPhone IPad or IPod. 16% are with Android and it will be interesting to see if this increases through 2012. The balance are using Blackberry and other devices.
Monday, January 16, 2012
Monday, January 2, 2012
Smurfs in front as themed parties grow
2011 saw the growth in themed childrens parties continue. While all the traditional favorites such as Dora the Explorer and Mickey Mouse remained popular the rise of Fireman Sam and the Smurfs was dramatic.
With the Smurfs movie in the cinema and topping the sales charts on DVD the demand for Smurfs themed product was significant. The full range was selling through with the tablewear and favors such as bubbles proving very popular.
As more parents opt to save money by having 'stay at home' parties it is clear that this trend is here to stay in 2012
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