Mobile devices are fast becoming the first choice for Irish online purchasing. thebigparty.ie have seen a huge increase in customers accessing and purchasing using handheld devices. For example in the first 2 weeks of 2011 4% of customers accessed the site using handhelds whereas in 2012 that figure has increased to 16%. A four fold increase in 1 year! In the same period the numbers accessing using windows has gone from 91% to 71% again highlighting the move away from the PC/laptop to the handheld.
Amongst the handheld user group Apple comes out on top with over 80% using an IPhone IPad or IPod. 16% are with Android and it will be interesting to see if this increases through 2012. The balance are using Blackberry and other devices.
No comments:
Post a Comment