Thursday, May 9, 2013

Ireland’s most popular costumes

As I was looking through our recent fancy dress costume orders at thebigparty.ie I thought it was a good idea to see what was selling well in 2012. The trend in costume sales remains very positive despite the recession. Up to quite recently most costumes were sold in September and October for Halloween dress up parties but now fancy dress costumes in Ireland sell for a variety of occasions every month of the year.

 
What are the main occasions? Nativity is a big one for the kid’s costumes as well as the cartoon and movie characters. For men, stag costumes and funny costumes are the big sellers. Men go for the costumes that are pre-packaged with everything included and usually one size fits all. Women will be more likely to look at the wide variety of costume accessories such as wigs, make up etc.

Despite the sales increase in men’s costumes, it remains women’s costumes that are the biggest sellers.
So far in 2013 I would calculate our top five categories as follows:
·         Burlesque costumes
·         Sexy costumes such as Nun's costumes, Jesterina & Flirty Devil costumes
·         Smurf costumes
·         Pirate's fancy dress
·         Army costumes

Eyemasks, boas and wigs are a definite top among the accessories. Closer to Halloween we will do a list of the most sought after costumes for that season.


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