As I was looking through our recent fancy dress costume
orders at thebigparty.ie I thought it was a good idea to see what was selling
well in 2012. The trend in costume sales remains very positive despite the
recession. Up to quite recently most costumes were sold in September and
October for Halloween dress up parties but now fancy dress costumes in Ireland
sell for a variety of occasions every month of the year.
What are the main occasions? Nativity is a big one for the
kid’s costumes as well as the cartoon and movie characters. For men, stag
costumes and funny costumes are the big sellers. Men go for the costumes that
are pre-packaged with everything included and usually one size fits all. Women
will be more likely to look at the wide variety of costume accessories such as
wigs, make up etc.
Despite the sales increase in men’s costumes, it remains
women’s costumes that are the biggest sellers.
So far in 2013 I would calculate our top five categories as
follows:
·
Sexy costumes such as Nun's costumes, Jesterina
& Flirty Devil costumes
·
Smurf costumes
Eyemasks, boas and wigs are a definite top among the
accessories. Closer to Halloween we will do a list of the most sought after
costumes for that season.
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